Strategic Marketing by David W. Cravens and Nigel F. Piercy

★★★★★ 4.8 72 reviews

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Management number 56044682 Release Date 2026/02/02 List Price US$42.01 Model Number 56044682
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This is the Tenth Edition of "Strategic Marketing" by David W. Cravens and Nigel F. Piercy, published by McGraw-Hill International Edition. Authors: David W. Cravens, Nigel F. Piercy. Edition: Tenth Edition. Publisher: McGraw-Hill International Edition. Focus: The book examines key concepts and issues in analyzing and selecting marketing strategies from a total business perspective, emphasizing analysis, planning, and implementation.

ConditionNew without tags
LanguageEnglish
AuthorPiercy Nigel
TitleStrategic Marketing
ISBN9780071326230
CategoryEntertainment > Books > Non-fiction

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