The New Review Economy: Third-Party Review Sites, Reputation, and Neo-Liberal Public Relations in the Digital Age

This book explores third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, analyzing how users and organizations engage with the global review economy. It applies communication and digital media theories to evaluate contemporary case studies, such as the Texas photographer who sued her clients for negative reviews and activists using Yelp to protest Cecil the Lion's hunt. Theories such as neoliberal public relations, digital dialogic communication, and cultural intermediaries help explain the impact of reviews and offer insights and best practices for academic researchers and upper-level undergraduate students in public relations, digital media, or strategic communication programs.

Format: Paperback / softback
Length: 136 pages
Publication date: 01 August 2022
Publisher: Taylor & Francis Ltd

This comprehensive book delves into the realm of third-party review sites (TPRS) and explores the intricate intersection between the review economy and neoliberal public relations. By employing communication and digital media theories, the author critically examines contemporary case studies that challenge the dominance of TPRS and exert control over digital reputation. Through in-depth analysis, the chapters shed light on the complex yet crucial role of TPRS in the modern review economy, highlighting notable cases such as the Texas photographer who sued her clients for negative reviews and activists leveraging Yelp to raise awareness against Cecil the Lion's hunting. Theories such as neoliberal public relations, digital dialogic communication, and cultural intermediaries provide valuable frameworks for understanding the impact of reviews and offering practical insights into how to apply lessons learned from notorious cases. This nuanced and timely exploration of the contemporary review economy serves as a valuable resource for academic researchers and upper-level undergraduate students pursuing studies in public relations, digital media, or strategic communication.

Weight: 270g
Dimension: 216 x 138 (mm)
ISBN-13: 9780367568139